Appearances & Press

Quoted as launch spokesperson for Distributed Ecommerce Hub — product announcement for manufacturers, distributors, and franchises managing network-wide storefronts.

Referenced B2B Online fireside chat with Jacob Jones (VP IT, Sellars) on launching ecommerce in a traditional sales-driven business — platform selection, data readiness, cross-functional alignment.

MTM Recognition's digital transformation with Ashley Andersen — resulting in a 6x revenue increase since switching to BigCommerce.

Simon Robillard (VP, O2 Commerce) on creating B2B experiences that build trust and success.

Darin Lynch (CEO, Irish Titan) on building what's next for B2B — why you can't future-proof for what you can't predict, but you can future-prepare.

Byline on the IDC Business Value Assessment — 391% ROI over 3 years, 7-month payback, $393K in annual benefits per 1,000 customers.

Michael Payne (Silk Commerce, B2B Excellence Award winner) on modernising wholesale and distributor commerce.

With Devashish Saxena and MDM's Mike Hockett — why digital transformation is a human-first journey, the Chief AI Officer role, and intentional ecommerce strategy.

Derek Cwik and Michael Vasta (Americaneagle.com) on solving the unique business needs of B2B companies, whether new to online or digitally mature.

Deep Q&A on agentic AI vs automation, data foundations, contract pricing/approval workflows, ROI tracking, and the evolution of sales roles.

Competitive positioning piece on BigCommerce vs Shopify for manufacturers and distributors.

Joined the B2B strategy panel and emceed the breakout session track. Panel covered FeedAI, B2B multi-entity hierarchies, and CPQ workflows.

Justin King (MD, B2B Association) on his passion for elevating B2B careers and the unique lessons from his journey in the industry.

Deirdre Peters (Head of Digital Commerce, Boston Scientific) dives deeper into her digital transformation journey, B2B vs B2C differences, and where the industry is heading.

Deirdre Peters (Head of Digital Commerce, Boston Scientific) on career paths, digital transformation, and all things B2B manufacturing.

Donald Polansky (GlassCraft Door Company) on modernising the company's online ordering system and making digital transformation approachable.

Second appearance with Isaiah Bollinger and Timothy Peterson. Agility, incremental growth, AI-driven sales tools, and immersive buyer experiences.

Cassandra Cross (VP Partnerships, Cronix; host of How She Got Here) on lifting up the voices of women in B2B.

Opened the day unpacking the Digital Maturity Scale — digital leaders are 50% more likely to hit significant growth — and the implications of AI and agentic commerce.

Lori McDonald on taking Norsland Lefse online and the learnings from digitally transforming a legacy brand.

Jeff Mikos (Head of Strategy, McFadyen Digital) on practical AI use cases for B2B brands without getting distracted by the hype.

Devashish Saxena on finding your purpose when leading a B2B team and staying focused on the humanity in every interaction.

Korrie Wilhelm (VP Marketing, Movora) on B2B ecommerce in the veterinary medtech space and fostering accessible product education online.

CEO Clive Ormerod on AS Colour's path to becoming the global leader in blank apparel — sustainability, international growth, and adapting to a changing retail landscape.

Jacob Jones (VP IT, Sellars) on revamping B2B ecommerce strategy — the challenges of going online as a B2B brand and the excitement that comes with it.

Jake Cook (CEO, Tadpull) on the best ways to pull and utilise buyer data to increase sales in the long run.

Curt Anderson (B2B Ecommerce Evangelist) on actionable SEO tips and tricks for manufacturers new to organic search.

Nicole Donnelly (CEO, DMG Digital) on how manufacturers can integrate an ecommerce plan that fits their needs without disrupting existing sales teams.

Isaiah Bollinger (CEO, Trellis) on why B2B brands struggle with branding compared to D2C — and how to close the gap.

Jake Cook (Tadpull) on the impact of the AI revolution on the future of B2B ecommerce.

Curt Anderson on why video marketing is important for manufacturers — showing off products and equipment to buyers who can't be there in person.

Nicole Donnelly (DMG Digital) on ecommerce readiness consulting for manufacturers — tips and tricks to make adopting new technologies pain-free.

Curt Anderson on making the most of LinkedIn for B2B brands — how to build a following and grow your brand.

Jason Greenwood (Greenwood Consulting) on how D2C brands can open up wholesale channels successfully.

Virginie Cosset (Sales Director, Marketplacer) on the benefits of selling through a marketplace — retaining data and growing your B2B.

Nicole Donnelly (DMG Digital) on making digital transformation adoption pain-free for manufacturers and distributors.

Isaiah Bollinger (Trellis) on ecommerce adoption among B2B customers — how to address apprehensiveness and communicate the benefits of going online.

Ashley Ching (CEO, Inhaven) on the differences between merchandising for B2B and D2C and the technologies needed for stand-out experiences.

Jake Cook (Tadpull) on how distributors and manufacturers can leverage the digital era of marketing and sales to their advantage.

Jason Greenwood (Greenwood Consulting) on the challenges and opportunities for B2B brands opening D2C channels.

Isaiah Bollinger (Trellis) on practical approaches to systems integrations for B2B brands who aren't highly technically savvy.

Ashley Ching (Founder & CEO, Inhaven) on the world of being a B2B business owner and her inspiring career journey.

Jake Cook (Tadpull) on the complicated topic of exiting a B2B business — tips to make it a smooth transition.

Kevin Kazenmayer (VP Channel Development, Tradecentric) on e-procurement — ways to optimise and automate to save B2B brands time and money.

Isaiah Bollinger (Trellis) on B2B platform selection — what makes a certain ecommerce platform the best match for your brand.

Kevin Kazenmayer (Tradecentric) on the benefits — and costs — of implementing an e-procurement solution for B2B brands.

Jason Greenwood (Greenwood Consulting) on expert tips for making the D2C-to-wholesale transition risk-free.

Shelley Kilpatrick (BigCommerce Content Marketing) on the B2B Buyer Report — findings from surveying 1,000+ shoppers on their complete buyer journey.

Short-form clip explaining how a billion-dollar building materials distributor uses personalisation to drive smarter customer experiences.

46-minute conversation with Ethan Giffin covering path to ecommerce, why B2B grows 2x B2C, ideal merchant profiles, channel conflict, and the B2B roadmap.

Byline on AI integration with ERP/CRM, data management, quote-to-cash automation, and scaling AI implementations thoughtfully.

Bonus episode with Cass Cross and co-guest Paul Dabrowski (BigCommerce) on ecommerce careers and BigCommerce B2B insights.

Interview with Noman bin Rizwan on the open-source buyer portal, SME empowerment, and the roadmap for B2B at BigCommerce.

Quoted on customer wins at the Global Excellence in B2B Ecommerce Awards (B2B Ecommerce Association / Digital Commerce 360).

Walked attendees through the new B2B roadmap — elevating buyer experience, customisation, and reducing complexity. Flagship event at ACL Live.

B2C vs B2B buying journeys, SEO for B2B, PunchOut catalogs, and the BigCommerce–TradeCentric partnership for eProcurement.

Contrarian byline piece pushing back on Forrester's methodology — arguing arbitrary category scoring doesn't reflect real B2B transformation outcomes.

Interview with Paul Demery on BigCommerce's open-source buyer portal targeting $500M–$1B+ enterprises, including a $15B construction materials manufacturer and $6B electronic components maker.

Original video-only series featuring interviews with B2B experts including Nicole Donnelly, Isaiah Bollinger, and Curt Anderson. Later repackaged as the B2B Bites podcast.

Executive viewpoint on AI/ML, personalisation, data, social commerce, and security shaping B2B ecommerce in 2024.

On-stage discussion with Michael Salome and Denise Hoos of Twin Liquors, later released as a Make It Big Podcast episode.

Walkthrough covering B2B trends for the next 5 years, the new Invoice Portal in B2B Edition, and enabling multiple invoices.

With Isaiah Bollinger and Timothy Peterson — common barriers to B2B ecommerce adoption, the Feedonomics acquisition, and growing BigCommerce's B2B segment.

Byline on why the automotive sector is accelerating online — Millennial buyer behavior, BigCommerce powering 2,500+ automotive sites, and the $75B→$213B market forecast.

Return appearance with host Luigi Moccia — B2B Edition launch, multi-storefront, headless for B2B, and starting digital transformation with customer interviews.

Short-form video on what distributors get wrong in ecommerce — cost myths, cloud/SaaS as the leveller, and moving beyond transactional hubs.

30-minute panel on B2B pain points — enterprise pricing, on-site search, and making complex B2B catalogs customer-friendly.