Hi, I'm Lance

Building the future
of B2B commerce.

General Manager B2B at BigCommerce. I think about commerce, AI, and how technology is reshaping the way businesses buy and sell.

About me Get in touch
Lance Owide

In the Media

View all →
BigCommerce Blog · Press
Introducing Distributed Ecommerce Hub
Press · Feb 2026
B2B Bites Podcast — BigCommerce
Creating the Silent Salesman: MTM Recognition's Journey
Podcast Host · Nov 2025
Digital Commerce 360
Q&A: How Agentic AI Is Redefining B2B Digital Commerce
Interview · Sep 2025

Projects

View all →
AI Commerce Experiments
Exploring how large language models can be applied to B2B purchasing workflows and catalog management.
AI Commerce B2B
More coming soon
Working on a few interesting projects. Check back soon.
AI